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1. #ESTIMATE FINANCIALTIMES IOS APP SNAP FACEBOOK UPDATE#
2. #ESTIMATE FINANCIALTIMES IOS APP SNAP FACEBOOK ANDROID#

Snap’s chief business officer, Jeremi Gorman, also called out the update in an earnings call last month.

And the other is that measuring those outcomes became more difficult,” Sandberg said.

One is that the accuracy of our ads targeting decreased, which increased the cost of driving outcomes for our advertisers. As a result, we’ve encountered two challenges. “We started to see that impact in Q2, but adoption on the consumer side ramped up by late June, so it hit critical mass in Q3. And, of course, many of them are deciding no, and never wanted to be - it’s just that they didn’t have a choice before,” Cook said.ĭuring a third quarter earnings call at the end of October, Facebook’s COO Sheryl Sandberg said the company had experienced the challenges from the Apple update that it had warned it - and others - would. We’re not making the decision, we’re just simply prompting them to be asked if they want to be tracked across apps or not. “What we’ve been all about is putting the power with the user. Facebook, which thrives off revenue from targeted ads, fiercely pushed back on the planned update, arguing in an ad campaign that it would hurt small businesses.īut Cook continued to tout the update, saying it gives users control over their own data. The feature was rolled out in April after delays. The Financial Times last week reported that the Apple update caused an estimated nearly $10 billion of revenue loss in the second half of the year for Snap, Facebook, Twitter and YouTube. “I don’t know about estimates, I can’t testify to those kind of numbers, but I think that from our point of view privacy is a basic human right and the people that ought to be deciding whether their data shared is the person themselves,” Cook said during an interview kicking off the summit. Facebook, along with other tech companies, have cited the anti-tracking feature as a roadblock for their businesses.

#ESTIMATE FINANCIALTIMES IOS APP SNAP FACEBOOK ANDROID#

"Advertisers have responded by cutting back their spending at Snap, Facebook, Twitter and YouTube and diverted their budgets elsewhere: in particular to Android phone users and to Apple's own growing ad business," the report stated.įacebook has been the most vocal critic of the privacy change, having previously taken out a full-page ad in the New York Times, the Washington Post, and the Wall Street Journal to claim that Apple’s changes would be “devastating to small businesses”.Apple CEO Tim Cook upped the ante Tuesday in his company’s long running feud with Facebook by defending Apple’s anti-tracking privacy update, which the social media giant recently called out as a challenge to its own earnings.ĭuring The New York Times DealBook Summit, Cook spoke in support of an Apple feature that requires apps to ask users for permission before tracking them across platforms. This is because ATT requires apps to ask users for permission to collect and share data using Apple’s device identifier, a move which limits social media platform’s capacity to target iPhone owners, as part of Apple’s aims to protect and bolster user privacy. However, Snap "fared the worst as a percentage of its business" due to its advertising being mainly tied to smartphones. "Facebook has the most to lose because the cost of running advertisements on its platform has been increasing for years," the report stated. According to the FT’s report, Facebook recorded the biggest financial loss "in absolute terms":